Campaign strategy, creative direction, graphic design, copywriting, UX strategy and design
Classroom, Inc.needed to creatively and strategically breathe new life into its overall messaging, which started with the redesigning of its website. The former website did not convey the full story nor mission of the organization, which is one of innovation, leadership, and joy.
We wanted to make sure that the new website was warm and inviting, while also being informative and direct. We decided tour color palettes, icons, images, and general aesthetics should feel as though visitors are in a vibrant classroom.
We also strategically tailored our visitor journeys for the various audience segments that general visit the website. This allows us to not only streamline information to specific visitors, but also make informed future decisions through testing and metrics.