The Institute for Children, Poverty & Homelessness
Rebrand strategy, creative direction, event execution and marketing
The "Beyond Housing" conference has been taking place for over a decade, its primary focus is fostering discussion and and learning about innovative ways to address poverty and homelessness. While the conference ideas were fresh and innovative, the marketing and branding was not.
For the rebrand, I focused on leveraging not only the innovative aspects of the conference, but also the idea of going "beyond the blueprint" of thoughts around homelessness.
We created a vibrant design, which injected new life into the conference and all of its subsequent digital pieces and print collateral.